The world leader in beauty, L’Oréal is present in 130 countries on five continents. The group’s mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity.

  • 1st cosmetics group worldwide
  • 86 000 employees
  • 150 markets
  • 3rd largest advertiser
  • 36 brands
  • 26,9 bln EUR sales

Challenge

Increase L’Oreal Paris True Match product awareness strengthen the image of True Match as a product that suits 98% of Polish women skin tone.

Help Polish women how to find a perfect match – their own True Match Foundation.

Solution

In order to reach the right audience at the right time with relevant message we used the power of DV360 Proximity Targeting to reach users that were nearby Superpharm drugstores alongside with dynamic creative from Studio, which showed them closest drugstore location.

Results & benefits

14x higher CTR than standard banners

6X lower CPC

85% Viewability rate

47% YoY growth in retail chain