Understand each customer’s wants and needs
Monitor digital behavior, including active and inactive time — not just clicks — and combine it with email and offline behavior to gain an understanding of each person’s true interests, affinities, and intent.
AI Driven Optimization
Use powerful real-time segmentation and sophisticated AI to determine and deliver contextually relevant experiences that inspire customers to take action.
Connect your customers’ online and offline moments.
Bridge digital and offline experiences. Connect online experiences with offline ones, such as interactions with call center agents and in-store/in-branch associates, or at kiosks and ATMs. Unify your messaging. Provide customers with a connected experience with consistent, relevant, and timely communications across web, app, email, and human channels.
Testing and Analysis – Know what hits home — and what doesn’t.
Define key metrics and goals for your campaigns such as increased sign-ups, purchases, downloads, and more. Then, analyze your results to ensure an improvement in one area doesn’t negatively impact others.