MiniLabs Trainings

Join Mini Labs and develop the digital maturity of your business in the areas of audience, assets, attribution, automation and data access.

As an official Google Digital Academy Mini Labs Partner, SalesTube will guide you through over 30 interactive training sessions tailored to your organisation's needs.

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Mini Labs for your business
in three easy steps

Step 1

We identify the area where the most support is needed or where there is the greatest opportunity for development.

Each Mini Lab was created based on 1 or more of 6 dimensions that influence the maturity of data-driven marketing.

Attribution

Precise measurement and identification of customer and brand touch points

Ads

Creating personalised messages and delivering a positive consumer experience at every stage of the purchase path

Audience

Analysis and segmentation of data in order to identify, understand and influence of communication on the most valuable audiences across the sales funnel

Accessibility

Effective reach to classified audiences in all advertising channels and on all types of devices

Automation

Optimisation of marketing activities to increase profitability and stimulate growth

Organisation

Improvement of decision-making and performance through collaboration both within teams and with specialised partners.

Step2
Within the area we identified in step 1, we determine where your organisation is on the digital maturity scale.
Step two
Emerging

Marketing campaigns mainly use external data and direct purchases, with limited link to sale

Shaping

Confident use of existing data in automated purchasing with optimisation and testing of specific channels

Connected

Data integrated and activated across all channels with proven link to ROI or sales indicators

Multidimensional

Dynamic execution across multiple channels, optimised for individual customer business results and transactions

Step 3
Based on steps 1 and 2, we determine which Mini Lab best fits your current situation and supports your marketing objectives.
Mini Labs support the following marketing objectives:
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Lead generation

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Online sales

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Considerations

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Awareness

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Offline sales

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App installation

Step 1

We identify the area where the most support is needed or where there is the greatest opportunity for development.

Each Mini Lab was created based on 1 or more of 6 dimensions that influence the maturity of data-driven marketing.

Attribution

Precise measurement and identification of customer and brand touch points

Ads

Creating personalised messages and delivering a positive consumer experience at every stage of the purchase path

Audience

Analysis and segmentation of data in order to identify, understand and influence of communication on the most valuable audiences across the sales funnel

Accessibility

Effective reach to classified audiences in all advertising channels and on all types of devices

Automation

Optimisation of marketing activities to increase profitability and stimulate growth

Organisation

Improvement of decision-making and performance through collaboration both within teams and with specialised partners.

Step2
Within the area we identified in step 1, we determine where your organisation is on the digital maturity scale.
Step two
Emerging

Marketing campaigns mainly use external data and direct purchases, with limited link to sale

Shaping

Confident use of existing data in automated purchasing with optimisation and testing of specific channels

Connected

Data integrated and activated across all channels with proven link to ROI or sales indicators

Multidimensional

Dynamic execution across multiple channels, optimised for individual customer business results and transactions

Step 3
Based on steps 1 and 2, we determine which Mini Lab best fits your current situation and supports your marketing objectives.
Mini Labs support the following marketing objectives:
check icon

Lead generation

check icon

Online sales

check icon

Considerations

check icon

Awareness

check icon

Offline sales

check icon

App installation

As the official Mini Labs Partner

for the EMEA region, we will make sure that the entire process goes smoothly and comfortably.
You will finish the training richer not only in new knowledge, but above all in a concrete action plan.

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Examples of Mini Lab training topics

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Omnichannel - explore how broader strategies and use of omnichannel can benefit your business

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Mobile experience: UX - explore the mobile barriers that currently block conversions and find ways to improve the UX on your mobile site or app

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Data Activation - assess and identify the range of available data that can be used to make the most effective marketing decisions for your business

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