Media Buying and Planning

Digitally Driven Experience - We are Digital Natives

Digital is the heart of our approach to communication and media planning. Traditional media houses originate from offline media and they still learn about the digital. Our media planning and buying model is precisely fitted to market needs and expectations of our Clients.

Media Service - 100% skills without outsourcing services outside our organization.

Planning, optimizing and buying a campaign for all offline and online media in one place.

1. Team

   We are a group of 60 media planning and buying experts that work in multidisciplinary teams. Our employees are specialists that worked on the Clients’ side, for media outlets as well as the largest online media houses. Such a large range of skills allows us to offer a top-quality team to work with.

2. Tools

   We have all essential market standards that ensure running our Clients’ campaigns properly. Additionally, we also invest in proprietary tools that allow us to optimize our Clients’ investment in the media even better.

3. Econometric Modelling

   We automate creating our advanced econometric models, thus saving time, and precisely point which communication channel works best and where our Clients have the best return on investment.

4. Sharing Knowledge

   We provide a wide range of training expanding our Clients’ media knowledge in this fast-changing world of the media and communication.

5. Independence

   We are an independent company that enables us to develop media strategies and plans precisely tailored to the business goals and results of our Clients.

6. Buying Conditions

   Thanks to a partnership agreement with the largest negotiation structure in the Polish market, GroupM, we can offer very attractive buying conditions for the offline media. In terms of the digital, there is no competition for us, and the only barrier that may exist is web conditions that could not allow us to make a cost offer.

7. International Markets

   Thanks to our skills in the digital media and partnership agreements with international entities, we can provide media planning and buying services practically in ever corner of the world.

8. 360-degree Service

   As a member of Group One, we can use the portfolio and skills of the whole group, thus we are able to integrate the whole process of communication in the media combining strategy, creative and the media.