Assessment of media mix efficiency

Statistics and testing is the best way to optimise your media budget.

Whether it’s about dividing budgets between all media (online and offline), optimizing within an online campaign or optimizing specific ads display, we have the tools and solutions ready. 

How exactly can we help:

  • We will recommend KPIs adapted to the stage of your purchase path.
  • We will conduct A/B tests to assess the incremental impact of the campaign on sales.
  • We will build an attribution model adjusted to your business.
  • We will optimize marketing activities for offline and online sales (Marketing Mix Modelling).
  • We will optimise TV campaigns for sales in online stores.

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