Ads Data Hub

It is a tool based on the Google Cloud infrastructure, which can analyze data at the impression level in GMP, YouTube, Google Display Network and linked to events on the advertiser’s website. It uses aggregated data, thus protecting users’ privacy.

How exactly can we help:

  • We check whether marketing campaigns generate incremental users and sales.
  • We show you the shopping paths of your current and potential customers.
  • We estimate the scope of all advertising activities.
  • We count how many times you need to impress an ad to convince the user to purchase.
  • We estimate after which impression the advertisement loses its effectiveness.
  • We maximise income from your advertising campaigns.

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    • Google Cloud This tool is based on Google Cloud infrastructure.
    • Aggregated data It uses aggregated data, thus protecting users’ privacy.
    • Data Analysis Analyses impression-level data in GMP, YouTube and Google Display Network and links it to events on the advertiser’s website
    • Attribution models It allows you to build attribution models based, for example, only on visible ad impressions, incremental studies or conversion path analysis.