Analytics 360 means:

  • 200 times higher sampling threshold in standard reports to make decisions based on verified data
  • 200 (instead of 20) metrics and non-standard dimensions to better define user behaviour
  • the ability to report non-standard tracks to identify problems in the user navigation on the website
  • possibility to combine data from many other sources, which allows for comprehensive results analysis
  • connection to Display & Video 360 and data activation in the programmatic purchase
  • Roll-up function – comprehensive reporting (no additional codes) of many GA services – thanks to this GA360 deduplicates users